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|In Reality, You Will NOT be Sending Out a Monthly Newsletter... Here's Why:|
At first glance, you would think it's a Newsletter... it's not. The reality is that it's a carefully constructed marketing tool that will exceed the results of any big Madison Avenue Advertising Agency. Through years of testing, we have carefully learned what special kinds of topics and articles generate exceptional referrals, get passed along to neighbors, friends, and business associates, and have exceptional keeper value.
What is keeper value? It is one of the most important, powerful, and unknown marketing secrets that savvy multi-million dollar companies use. How many times have you read something and kept it because you thought it was too valuable or important to throw away? Most of us have a folder or drawer full of such items. By carefully writing articles and topics that have this quality, customers and referral prospects keep your newsletter for months and sometimes years. Unlike an advertisement that gets thrown away, your newsletters are kept by your customers and prospects because of the valuable information and tips that are in each issue. This makes your marketing newsletter work for you on a continuous basis with no added expense. The big corporations spends millions to create a "Brand Name"... this special feature "Brands" your company for free.